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Can billboards affect legislation?
You’ve probably seen Public Health England’s Quit Smoking Campaign which took over the nation in December – large billboards warning smokers that roll-ups can be equally as harmful to their health as...
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The growing impact of digital out of home adverts
With the growth of digital technology comes the growth of digital out of home advertising, and investments in digital billboards, posters and interactive outdoor advertisements are expected to increase...
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New Skoda campaign brings augmented reality to Waterloo Station
This week commuters at London's Waterloo Station have the chance to take a seat in their own customised Skoda Fabia and see the results on Motion@Waterloo, the station's giant digital advertising...
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How Digital OOH Can Provide an Interactive Experience for Customers
British retailers Hunter and Topshop will be launching new digital out of home ad campaigns across the country on Friday to give customers a unique experience of the famous upcoming clothing trade...
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UK Out of Home Industry Profits Hit £1bn Thanks to Digital
Digital OOH campaigns such as this one from Media Agency Group, OOH International's parent company, have had a great impact on the outdoor advertising industry, with increased profits for 2014The...
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Apple Launches Billboard Campaign Showcasing iPhone 6 Users' Photography
Apple has revealed a new global outdoor advertising campaign to promote its latest smartphones, the iPhone 6 and iPhone 6 Plus. The out of home adverts will be visible at bus stops, train stations and...
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OOH and TV: How a Consistent Creative Can Improve a Campaign - with the Help...
Some of the most successful advertising campaigns are those that are consistent across several different platforms with their ad strategy and creative. More and more brands are tapping into the idea of...
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The Power of Charity Advertising
After it was announced earlier this month that MPs had passed legislation to introduce standardised cigarette packaging in the UK, many health charities - in particular Cancer Research UK, who have...
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Audi Advert Made From Vanishing Vapour
Car manufacturers are no strangers to going that extra mile when it comes to their adverts, and Audi's latest out of home advertising campaign sees them think outside the box to create an innovative ad...
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Coca-Cola Deliver an Advertising First - A Drinkable Billboard!
Coca-Cola is one of the most widely-recognised brands on the planet, and the famous soft drinks manufacturer is no stranger to thinking outside the box when it comes to its advertising campaigns.Last...
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Age UK Channels Facebook Friends Campaign to Highlight Loneliness Among the...
Facebook's debut British advertising campaign, 'Friends', has been on our streets and television screens for the past couple of months, highlighting how the social network service builds friendships...
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Miniature Marvel! Ant-sized Billboards Promote Upcoming Superhero Movie
At Out of Home International we love outdoor advertising campaigns that think outside the box, and one of our new favourites is the latest effort from Marvel promoting its upcoming movie, Ant-Man. The...
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Bespoke Billboard Lands at Heathrow to Promote Emirates
The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of...
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Paddy Power and Politics: More Ad Controversy from the Notorious Bookies
Bookmaker Paddy Power, which has become well known for its controversial advertising campaigns in recent years, delivered one of its highest-profile gags yet on Wednesday ahead of the UK General...
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US Outdoor Ads Recognised at the 2015 OBIE Awards
The Outdoor Advertising Association of America (OAAA) recently announced the winners of the annual OBIE Awards, with the best out of home ads from across the pond honoured for their creativity and...
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Feel the Heat with New Pimm's Digital Outdoor Campaign!
Pimm's is a drink that has become synonymous with British summer time, and its latest ad campaign is soaking up the summer sun with temperature-activated digital out of home advertisements.The creative...
View ArticleOutdoor Ad Campaign Uses Recognition Software to Hide From Police
Back in January, we wrote about an innovative ad campaign in Australia from Porsche which used camera-tracking technology to tailor its message based on what kind of car they were driving. Now, in...
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Waterloo Station Steps Back Into the Jurassic Period!
Last weekend many London commuters were left puzzled my a mysterious crate that appeared in the middle of Waterloo Station on Friday night. The large shipping container was a hot topic on social media,...
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How OOH Positively Impacts our Towns and Cities!
For those of us who dwell in major cities and towns, outdoor advertising has become part and parcel of everyday life. From smaller ads on bus shelters or telephone boxes to huge digital billboards...
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Innovative DOOH Campaign Tracks Mobile Lenders via GPS
An innovative new digital out of home advertising campaign has been launched across Sydney which uses GPS to track mobile lenders and share their location in real time.Brisbane's Suncorp Bank has...
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