The Outdoor Advertising Association of America (OAAA) recently announced the winners of the annual OBIE Awards, with the best out of home ads from across the pond honoured for their creativity and contribution to the US advertising industry.
Now in its 73rd year, the OBIE awards were presented to the brains behind some of the country's best ads, with honours for Best Billboard, Best Transport and Best Multi-Format campaigns all up for grabs.The award ceremony took place at the annual OAAA National Convention in San Diego, California.
At Out of Home International, we're passionate about outdoor advertising and we love to see campaigns that think outside the box to attract attention. Here are a few of our favourite efforts from the other side of the Atlantic that were victorious in the awards!
These creative efforts from Oklahoma City-based fast food chain Sonic Drive-In caught our eye, scooping the Best Billboard Campaign award thanks to its 3D straws!
![Outdoor Advertising OBIE Awards Billboard 3D]( "Sonic Drive-In 3D Billboard")
![Outdoor Advertising OBIE Awards Billboard 3D]( "Sonic Drive-In 3D Billboard Advertising")
The Best Furniture/Transit/Alternative Campaign award went to this effort from Mankind Fragrance. The 'Be the Evolution' campaign was featured on the New York City subway, urging men to perform good deeds throughout the day, such as giving up a seat on the train, taking a photo for a tourist, or helping to pay for someone's ticket if they were short on change.
![New York Subway Advertising]( "Mankind Fragrance Transport Ad")
Best multi-format campaign was this colourful billboard and transport effort for Seattle Aquarium's 'Amazing Facts' campaign. The ads educated and entertained potential visitors by appealing to children and parents with interesting facts about the aquarium's resident sea creatures.
![Bus Advertising]( "Seattle Aquarium Bus Ad")
![Billboard Advertising Seattle]( "Seattle Aquarium Billboard Ad")
![Billboard Ads Campaign Seattle]( "Seattle Aquarium Billboard Advertisement Campaign")
Impressed? If you're looking to launch an exciting and entertaining outdoor ad campaign in the UK or around the globe, don't hesitate to contact Out of Home International today! With a specialist team of outdoor advertising experts, we have the experience and industry knowledge to ensure that our out of home ads are as effective as they can possibly be, with guaranteed results and competitive rates!
Now in its 73rd year, the OBIE awards were presented to the brains behind some of the country's best ads, with honours for Best Billboard, Best Transport and Best Multi-Format campaigns all up for grabs.The award ceremony took place at the annual OAAA National Convention in San Diego, California.
At Out of Home International, we're passionate about outdoor advertising and we love to see campaigns that think outside the box to attract attention. Here are a few of our favourite efforts from the other side of the Atlantic that were victorious in the awards!
These creative efforts from Oklahoma City-based fast food chain Sonic Drive-In caught our eye, scooping the Best Billboard Campaign award thanks to its 3D straws!
The Best Furniture/Transit/Alternative Campaign award went to this effort from Mankind Fragrance. The 'Be the Evolution' campaign was featured on the New York City subway, urging men to perform good deeds throughout the day, such as giving up a seat on the train, taking a photo for a tourist, or helping to pay for someone's ticket if they were short on change.
Best multi-format campaign was this colourful billboard and transport effort for Seattle Aquarium's 'Amazing Facts' campaign. The ads educated and entertained potential visitors by appealing to children and parents with interesting facts about the aquarium's resident sea creatures.
Impressed? If you're looking to launch an exciting and entertaining outdoor ad campaign in the UK or around the globe, don't hesitate to contact Out of Home International today! With a specialist team of outdoor advertising experts, we have the experience and industry knowledge to ensure that our out of home ads are as effective as they can possibly be, with guaranteed results and competitive rates!