Using innovative digital outdoor adverts, as well as social media, the fashion giants are planning to bring this year's catwalk styles into customers' wardrobes at the touch of a button.
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| Topshop's billboard coordinates with social media to give customers a unique experience |
Topshop has partnered with Twitter to showcase London Fashion Week's trends according to tweets using the #LFW hashtag. Several digital outdoor advertising screens across the country - all within close proximity of Topshop stores - will then display this real-time data alongside corresponding Topshop products which are currently on sale. Customers will then be able to tweet the displayed trend's hashtag to @Topshop and in return will receive a curated shopping list in this amazing collaboration between digital out of home and social media.
Meanwhile, Scottish wellington boot company Hunter will use nine state-of-the-art digital billboards to stream its catwalk show live in high-footfall retail environments in London, Manchester, Birmingham, Leeds, Liverpool and Glasgow. Messages on the billboards will also drive the audience to Hunter's website, with its landing page taken over by London Fashion Week content for those logging in on their mobile device in order to give customers the inspiration and functionality to make immediate purchases.
Advertising on digital billboards is a great way of giving your brand more exposure, captivating potential customers by engaging them with moving images and, in these cases, offering them a truly innovative interactive experience.