After it was announced earlier this month that MPs had passed legislation to introduce standardised cigarette packaging in the UK, many health charities - in particular Cancer Research UK, who have been campaigning for this change for over three years - considered this a huge victory for public health and a major step forward for discouraging young people from taking up smoking.
At Out of Home International we recently coordinated a poster advertising campaign at Westminster London Underground station as a final push for the plain packaging campaign ahead of this month's vote in parliament. Our work with Cancer Research UK is just one example of how out of home advertising can have a positive impact for charities, as more and more organisations look to outdoor methods in order to promote their invaluable work or deliver a memorable message to the public.
Charity Women's Aid recently launched a world-first interactive digital outdoor advertising on the streets of London and Birmingham, using the striking image of a woman with a badly bruised face and the message 'Look at me' to gain the attention of the public. By using innovative eye-tracking technology, as more and more people viewed the advertisement, the woman's injuries began to heal. The aim of the ad was to raise awareness of domestic violence and was launched ahead of International Women's Day on 8 March.
Women's Aid isn't the only charity to have recently drawn attention to the problem of domestic abuse, with South Africa's branch of The Salvation Army using an internent phenomenon to launch an effective advertising campaign.
The ad again featured an image of a badly bruised woman, wearing a white and gold version of 'The Dress,' the optical illusion that divided opinion on social media recently. By capitalising on this trending topic, and by delivering the message 'Why is it so hard to see black and blue,' The Salvation Army delivered a campaign which was not only relevant and topical, but one that was thought-provoking.
If you've been inspired by our work with Cancer Research UK, Out of Home International can assist you by delivering a strong and engaging campaign to help your charity get the public attention that its good cause warrants.
At Out of Home International we recently coordinated a poster advertising campaign at Westminster London Underground station as a final push for the plain packaging campaign ahead of this month's vote in parliament. Our work with Cancer Research UK is just one example of how out of home advertising can have a positive impact for charities, as more and more organisations look to outdoor methods in order to promote their invaluable work or deliver a memorable message to the public.
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| We recently ran this successful campaign ahead of the MP vote on plain cigarette packaging |
Women's Aid isn't the only charity to have recently drawn attention to the problem of domestic abuse, with South Africa's branch of The Salvation Army using an internent phenomenon to launch an effective advertising campaign.
The ad again featured an image of a badly bruised woman, wearing a white and gold version of 'The Dress,' the optical illusion that divided opinion on social media recently. By capitalising on this trending topic, and by delivering the message 'Why is it so hard to see black and blue,' The Salvation Army delivered a campaign which was not only relevant and topical, but one that was thought-provoking.
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| The Salvation Army used a social media trending topic to highlight domestic abuse |