Apple has revealed a new global outdoor advertising campaign to promote its latest smartphones, the iPhone 6 and iPhone 6 Plus. The out of home adverts will be visible at bus stops, train stations and subway stations in cities such as London, New York, San Francisco, Tokyo, Sydney and Beijing amongst others, showcasing photographs that users have taken on their iPhones, with contributers including amateurs as well as professional photographers.
The 'Shot on iPhone' campaign is intended to showcase the new iPhone's ability to take incredible photographs, regardless of the photographer's level of experience. Apple reportedly trawled through tens of thousands of photos to select a chosen few to star in the campaign, with the selected images representing the work of 77 photographers in 70 different cities across 24 countries. The overall message of the campaign is that the iPhone is the world's most popular camera, and has been made even more powerful thanks to the improved iPhone 6 and iPhone 6 Plus.
The selected photographs will also feature in a global print campaign, and the full collection is available in Apple's World Gallery. Check our some of Out of Home International's favourite shots below:
The 'Shot on iPhone' campaign is intended to showcase the new iPhone's ability to take incredible photographs, regardless of the photographer's level of experience. Apple reportedly trawled through tens of thousands of photos to select a chosen few to star in the campaign, with the selected images representing the work of 77 photographers in 70 different cities across 24 countries. The overall message of the campaign is that the iPhone is the world's most popular camera, and has been made even more powerful thanks to the improved iPhone 6 and iPhone 6 Plus.
The selected photographs will also feature in a global print campaign, and the full collection is available in Apple's World Gallery. Check our some of Out of Home International's favourite shots below:
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| Shot by Shan L. in San Francisco, California |
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| Shot by Alastair B. in The Cairngorms, Scotland |
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| Shot by Cory S. in Lake Cushman, Washington |
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| Shot by Cielo D. in Alameda, Canada |
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| Shot by Ahmed A. in Albuquerque, New Mexico |