The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow.
![Emirates Advertising Outdoor Billboard Heathrow London]( "Emirates Billboard at Heathrow Roundabout")
The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. Over 37 metres in length, the advert can be seen from over 500 metres away, and features the strapline: "Your remarkable journey begins here. Experience the Emirates A380".
The ad, which will also be illuminated at night, spans the entire length of the busy roundabout, and has been designed to give the illusion that the image of the plane appears to fly off the billboard as drivers pass by it. The long-term advertising campaign has been coordinated between Emirates and JCDecaux.
![Emirates Advertising Heathrow Airport London]( "Emirates Billboard at Heathrow Roundabout")
JCDecaux Airport Managing Director, Alan Sullivan, said: "We are delighted that Emirates has seized the opportunity to 'own' Heathrow's most famous landmark site with a specil-build campaign that showcases the unmissable branding potential of this classic out of home location."
Heathrow Retail Director, Jonathan Coen, also commented: "At the UK's hub airport, Heathrow sees 73 million travellers pass through its doors every year. This site is a perfect spot for Emirates and we're delighted with the creative."
Emirates has invested heavily in its UK-based marketing in recent months, and the airline could well be about so strengthen its brand presence in the country even further. The English Football Association (FA) is reportedly set to sign a major £30 million sponsorship deal which could see the famous FA Cup competition renamed 'The Emirates FA Cup.' Emirates already sponsors London football team Arsenal FC's kit and stadium in a multi-million pound deal which was signed in 2012.
The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. Over 37 metres in length, the advert can be seen from over 500 metres away, and features the strapline: "Your remarkable journey begins here. Experience the Emirates A380".
The ad, which will also be illuminated at night, spans the entire length of the busy roundabout, and has been designed to give the illusion that the image of the plane appears to fly off the billboard as drivers pass by it. The long-term advertising campaign has been coordinated between Emirates and JCDecaux.
JCDecaux Airport Managing Director, Alan Sullivan, said: "We are delighted that Emirates has seized the opportunity to 'own' Heathrow's most famous landmark site with a specil-build campaign that showcases the unmissable branding potential of this classic out of home location."
Heathrow Retail Director, Jonathan Coen, also commented: "At the UK's hub airport, Heathrow sees 73 million travellers pass through its doors every year. This site is a perfect spot for Emirates and we're delighted with the creative."
Emirates has invested heavily in its UK-based marketing in recent months, and the airline could well be about so strengthen its brand presence in the country even further. The English Football Association (FA) is reportedly set to sign a major £30 million sponsorship deal which could see the famous FA Cup competition renamed 'The Emirates FA Cup.' Emirates already sponsors London football team Arsenal FC's kit and stadium in a multi-million pound deal which was signed in 2012.