 |
| Digital OOH campaigns such as this one from Media Agency Group, OOH International's parent company, have had a great impact on the outdoor advertising industry, with increased profits for 2014 |
The latest figures from OMC reported that revenues were up 6.1% in the last quarter of the year, with the increasing number of digital out of home advertising sites available a major contributing factor to the industry's improved success.
The association listed the top ten advertisers in the last quarter as:
- Asda Stores
- BSkyB
- KFC
- 02 UK
- Sony Mobile
- TalkTalk
- TSB Bank
- 20th Century Fox
- Vodafone
- Warner Bros
Google also invested heavily in outdoor advertisements as it ran campaigns to promote YouTube, Android and Google Outside.
Recently-appointed OMC chairman, Mark Craze, commented on the new results, claiming that the outdoor advertising industry is strongly benefiting from the investment in digital out of home platforms.
Digital out of home advertising contributed to more than 28% of total revenues for the outdoor industry in 2014, showing the increasing importance of digital in the world of advertising. Although sharing the same principles as regular billboard and poster advertising, digital advertising offers an extra opportunity to captivate potential consumers with moving images, video or animation, giving a brand or company to leave a strong lasting impression on the public.
Out of Home International is an expert in traditional billboard advertising but also a specialist in innovative digital out of home campaigns. Get in touch today to take your outdoor campaign to the next level!