Car manufacturers are no strangers to going that extra mile when it comes to their adverts, and Audi's latest out of home advertising campaign sees them think outside the box to create an innovative ad strategy to promote the Audi A7 Sportback h-tron car.
The eco-friendly car is famous for producing nothing but water vapour from its exhaust - it runs on a fuel cell coupled with a hybrid battery and additional electric motor - and this 'disappearing billboard' campaign similarly leaves nothing else behind.
By combining projectors with water vapour, Audi has created a campaign that they feel "disappears but leaves a lasting impression," which was showcased across several cities at night-time to create a truly memorable advertisement.
It's not the first time, though, that zero-emission car producers have stepped up their advertising game to promote their vehicles. One of the earlier examples of such a campaign is from 2012, when Mercedes-Benz launched 'The Invisible Drive' ad to promote its carbon-neutral car. Featuring a number of LED lights, clever camera work and some rather bemused pedestrians, Mercedes-Benz gave their vehicle the impression of being 'invisible' as a way of highlighting how eco-friendly its car is.
This was followed a year later by another creative effort from Hyundai, who took the water emissions of its ix35 model and used it to grow a garden in central London in a demonstration of the power of its automotive fuel cell technology.
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| Audi used water vapour and projectors to creative a memorable OOH advert |
By combining projectors with water vapour, Audi has created a campaign that they feel "disappears but leaves a lasting impression," which was showcased across several cities at night-time to create a truly memorable advertisement.
It's not the first time, though, that zero-emission car producers have stepped up their advertising game to promote their vehicles. One of the earlier examples of such a campaign is from 2012, when Mercedes-Benz launched 'The Invisible Drive' ad to promote its carbon-neutral car. Featuring a number of LED lights, clever camera work and some rather bemused pedestrians, Mercedes-Benz gave their vehicle the impression of being 'invisible' as a way of highlighting how eco-friendly its car is.
This was followed a year later by another creative effort from Hyundai, who took the water emissions of its ix35 model and used it to grow a garden in central London in a demonstration of the power of its automotive fuel cell technology.