Last weekend many London commuters were left puzzled my a mysterious crate that appeared in the middle of Waterloo Station on Friday night. The large shipping container was a hot topic on social media, with many Londoners connecting the crate's 'InGen' branding with the iconic Jurassic Park film series - it was the name of the research company that made the recreation of extinct animals possible.
On Monday all was revealed, as early morning visitors to the station were greeted by four incredibly well-behaved velociraptors who had appeared to break loose from their temporary holding pen.
This was, of course, part of a major marketing stunt for the upcoming Hollywood blockbuster Jurassic World, the latest installment in the much-loved dinosaur franchise which opens in UK cinemas on Friday 12 June.
In addition to the model raptors, the campaign has also seen a pop-up Jurassic World gift shop open in the station, as well as huge banners, movie posters, looped film footage and an audio and visual tour. In a media first, the tour allows visitors to listen to content on their mobile phone which is synchronised from digital out of home screens. There are also several 'guides' and 'park rangers' scattered around the station who are able to introduce commuters and tourists to the park's different dinosaurs and answer any questions about the species.
The brilliant stunt will be on display in the station until 22 June, and there's also the opportunity to see your tweets and selfies appear on a huge video screen by using the #JurassicWaterloo hashtag.
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| The mysterious container was placed at the station last week |
On Monday all was revealed, as early morning visitors to the station were greeted by four incredibly well-behaved velociraptors who had appeared to break loose from their temporary holding pen.
This was, of course, part of a major marketing stunt for the upcoming Hollywood blockbuster Jurassic World, the latest installment in the much-loved dinosaur franchise which opens in UK cinemas on Friday 12 June.
 |
| Monday saw some unexpected visitors arrive at Waterloo... |
In addition to the model raptors, the campaign has also seen a pop-up Jurassic World gift shop open in the station, as well as huge banners, movie posters, looped film footage and an audio and visual tour. In a media first, the tour allows visitors to listen to content on their mobile phone which is synchronised from digital out of home screens. There are also several 'guides' and 'park rangers' scattered around the station who are able to introduce commuters and tourists to the park's different dinosaurs and answer any questions about the species.
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| The innovative tour syncs content from DOOH screens to your smartphone |
The brilliant stunt will be on display in the station until 22 June, and there's also the opportunity to see your tweets and selfies appear on a huge video screen by using the #JurassicWaterloo hashtag.