Facebook's debut British advertising campaign, 'Friends', has been on our streets and television screens for the past couple of months, highlighting how the social network service builds friendships between people and the role it plays in their everyday lives. In response to this, a new out of home campaign from British charity Age UK has put its own spin on the ads, displaying the words 'No Friends' over images of solitary older people, to showcase the problem of loneliness amongst the elderly.
![Age UK Advertising Campaign Facebook Friends]( "Age UK Advertising Campaign")
The poster campaign aims to promote the services offered by Age UK, as well as encourage the public to donate £3 by text to help provide the older generation with advice, support and companionship.
According to statistics, around one million older people in the UK go more than a month at a time without seeing or speaking to another person. By reworking Facebook's 'Friends' adverts, Age UK has delivered an ad campaign that is hard-hitting and set to make an impact amongst the public.
Age UK's head of brand, Marianne Hewitt, said: "It's time we took loneliness seriously as a threat to a happy and healthy later life. We need to do more to support older people to stay socially connected: this is a big part of our job at Age UK and everyone can help by being a good friend or neighbour to the older people they know."
The poster campaign aims to promote the services offered by Age UK, as well as encourage the public to donate £3 by text to help provide the older generation with advice, support and companionship.
According to statistics, around one million older people in the UK go more than a month at a time without seeing or speaking to another person. By reworking Facebook's 'Friends' adverts, Age UK has delivered an ad campaign that is hard-hitting and set to make an impact amongst the public.
Age UK's head of brand, Marianne Hewitt, said: "It's time we took loneliness seriously as a threat to a happy and healthy later life. We need to do more to support older people to stay socially connected: this is a big part of our job at Age UK and everyone can help by being a good friend or neighbour to the older people they know."