An innovative new digital out of home advertising campaign has been launched across Sydney which uses GPS to track mobile lenders and share their location in real time.
Brisbane's Suncorp Bank has launched the campaign, which is aiming to raise awareness of its mobile loan lender services.
It is running across several digital billboards in the famous Australian city in some prime locations, such as Central Station. It allows the people of Sydney to see when a mobile lender is within close proximity, as well as to get an idea of the coverage of the lender network across the region. It has been made possible thanks to a collaboration between Suncorp, Adshel and technology brand Starcom Brisbane, who are responsible for the creative production of the campaign.
"This campaign allowed us to showcase the convenience and breadth of Suncorp Bank's mobile lending network in real time," said Suncorp brand manager Kelly Brightwell.
"We are passionate about taking advantage of innovative media solutions and this collaborative project has helped deliver great cut-through."
If you're looking to launch an exciting digital out of home advertising campaign of your own in the UK or the rest of the world, get in touch with Out of Home International today!
Brisbane's Suncorp Bank has launched the campaign, which is aiming to raise awareness of its mobile loan lender services.
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| The DOOH ads feature in some prime locations, including Sydney's Central Station |
It is running across several digital billboards in the famous Australian city in some prime locations, such as Central Station. It allows the people of Sydney to see when a mobile lender is within close proximity, as well as to get an idea of the coverage of the lender network across the region. It has been made possible thanks to a collaboration between Suncorp, Adshel and technology brand Starcom Brisbane, who are responsible for the creative production of the campaign.
"This campaign allowed us to showcase the convenience and breadth of Suncorp Bank's mobile lending network in real time," said Suncorp brand manager Kelly Brightwell.
"We are passionate about taking advantage of innovative media solutions and this collaborative project has helped deliver great cut-through."
If you're looking to launch an exciting digital out of home advertising campaign of your own in the UK or the rest of the world, get in touch with Out of Home International today!