Coca-Cola is one of the most widely-recognised brands on the planet, and the famous soft drinks manufacturer is no stranger to thinking outside the box when it comes to its advertising campaigns.
Last week Coca-Cola unveiled its latest marketing gimic to spread the word about its zero calorie drink, Coke Zero, by creating the world's first ever drinkable billboard. Launching at a college basketball match in Indianapolis, USA, the 26 by 36 foot billboard dispensed the beverage through an attached 4500 foot straw into six drinking fountains for spectators to sample, in what is the first ever advertising campaign to deliver a product directly to consumers from a billboard.
More than 75 valves, four high pressure pumps and 16 sensors were installed into the billboard to push liquid and air through the tubes as part of a campaign encouraging consumers to 'Taste It'. The out of home advertisement was just one aspect of Coke's 'drinkable' campaign, which also featured shopping mall kiosks, a concert and 'drinkable flyers' which provided consumers with a free drinks coupon.
"This campaign is based on the simple insight that many people think they know the taste of Coke Zero, but actually don't," said Racquel Mason, vice president at Coca-Cola in North America.
"Drinkable advertising is an innovative approach to removing barriers and making it ridiculously easy for those who are open to try Coke Zero to enjoy it in fun and unique ways."
To see what an innovative out of home advertising campaign could do for your brand or business, get in touch with Out of Home International today to speak to our expert outdoor advertising team!
Last week Coca-Cola unveiled its latest marketing gimic to spread the word about its zero calorie drink, Coke Zero, by creating the world's first ever drinkable billboard. Launching at a college basketball match in Indianapolis, USA, the 26 by 36 foot billboard dispensed the beverage through an attached 4500 foot straw into six drinking fountains for spectators to sample, in what is the first ever advertising campaign to deliver a product directly to consumers from a billboard.
More than 75 valves, four high pressure pumps and 16 sensors were installed into the billboard to push liquid and air through the tubes as part of a campaign encouraging consumers to 'Taste It'. The out of home advertisement was just one aspect of Coke's 'drinkable' campaign, which also featured shopping mall kiosks, a concert and 'drinkable flyers' which provided consumers with a free drinks coupon.
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| The Coke Zero ad is the world's first 'drinkable billboard' |
"Drinkable advertising is an innovative approach to removing barriers and making it ridiculously easy for those who are open to try Coke Zero to enjoy it in fun and unique ways."
To see what an innovative out of home advertising campaign could do for your brand or business, get in touch with Out of Home International today to speak to our expert outdoor advertising team!