Clik here to view.
Bloomberg give London City Airport a Tech Makeover
Bloomberg has given London City Airport a major digital makeover, transforming the airport lounge into a tech hub.The brand campaign is the brain-child of Bloomberg chief marketing officer Maureen...
View ArticleClik here to view.
Lenny Henry Billboard Makes Its Premier
A new billboard ad featuring Lenny Henry has gone viral. The advert for Premier Inn shows the brand ambassador relaxing for a night’s sleep at a Premier Inn with the strapline ‘You Kip’. The billboard...
View ArticleClik here to view.
Scientist and Poet Create Giant Pollution Absorbing Poster
The huge poster uses nanotechnology to eat up pollution. It was created by scientist Tony Ryan, and the poet, Simon Armitage. The two are both professors at the University of Sheffield and their...
View ArticleBeck’s Playable Music Poster
Beck's Beer has released a music playing print campaign in New Zealand.The company who have been turning beer into art since 1874 presented 'the world's first playable poster' to celebrate its...
View ArticleClik here to view.
Effective Outdoor Advertising? It's all in the mind...
The Brain Tumour Charity caused quite a stir at London's Shepherd Bush Westfield shopping centre this week, when they challenged people to a game of mind ping-pong.The 'headsmart' awareness campaign...
View ArticleBritish Airways ‘Super Interactive’ Billboards Win Award
The 'Magic of Flying' campaign by OgilvyOne, London has won the Direct Grand Prix award at the Cannes Lion International Festival of Creativity. The billboards display a message showing the flight...
View ArticleClik here to view.
Getting on the Marketing Bike with Tour de France
We're only into the third day and already July is shaping up to be a fantastic month for the sporting and marketing worlds. The World Cup and Wimbledon have already presented themselves as fantastic...
View ArticleClik here to view.
Digital Billboards Jump On To Your Mobile
Technology that connects out-of-home adverts with smartphones is picking up speed and could soon bounce into action at a bus stand or billboard near you. The software being used can turn mall kiosks...
View ArticleClik here to view.
Out of Home adspend to pass £1 billion in 2014
The traditional media format looks set to grow throughout the year and into 2015.According to data released by Advertising Association/ Warc Expenditure Report, a prediction of annual growth of 2.7% in...
View ArticleClik here to view.
Revolutionary Billboards
Multi-action billboards that do more than just advertise ...These modern billboards that have appeared in the States recently are taking outdoor advertising to the next level.And it doesn’t necessarily...
View ArticleClik here to view.
Outdoor Advertising Grows To £260 Million
According to the Outdoor Media Centre the second quarter of 2014 saw the outdoor advertising spend increase 6.4% to £258.8 million.Digital revenue in the sector was at £68.3 million, up 30%...
View ArticleClik here to view.
Art Everywhere U.S to bring art to the streets of the USA
Five prestigious American museums have teamed up to produce the project, Art Everywhere U.S.The project has been called the 'biggest art exhibition in history' and involves 58 great American works of...
View ArticleClik here to view.
Outdoor Ads as memorable as TV and Online
Can you visualise that billboard ad you see every day on your way to work? Thought so. According to a new study, outdoor advertising is on par with TV and Online for ad recall.As a leading outdoor...
View ArticleClik here to view.
Mr Kipling and the giant cake billboard
Brands are constantly looking out for innovative ways to advertise, but a billboard made out of cake? Surely that’s just taking the biscuit? (Sorry, we couldn’t resist).In a rather tasty looking...
View ArticleClik here to view.
How Netflix are using the power of GIFs to charm France
Netfilx’s opening slide to its video on its outdoor advertising initiative reads: ‘When Netflix makes outdoor, it’s entertaining.’ And we have to agree.For its entry into France, the entertainment...
View ArticleClik here to view.
What economic growth means for OOH advertising
Marketing and advertising research is forecast to keep growing over the next few years, with a study by Falmouth University predicting that by 2018 gross value added in the industry will reach around...
View ArticleClik here to view.
Billboard blunders from political parties
Last week saw the Conservatives unveil their first billboard poster campaign of the New Year, with Cameron’s party opting to use the slogan ‘let’s stay on the road to a stronger economy,’ with a...
View ArticleNew Porsche billboard picks out customers from the crowd
As new technology develops and digital services continue to grow, there are more and more ways to make your out of home advertisements unique and innovative. Billboard advertising is one of the best...
View ArticleClik here to view.
Stand out from the crowd with 3D billboards
Choosing to advertise on billboards is a great way to get your brand or product in the public eye, but with the sheer amount of competition for advertising space, it’s a good idea to make your...
View ArticleClik here to view.
Outdoor advertising? It's out of this world...
2015 is the year which Back to the Future Part II made some bold predictions for back in 1989, and although we don't quite yet have self-tying shoes, hoverboards and flying cars, 2015 is still looking...
View Article