For those of us who dwell in major cities and towns, outdoor advertising has become part and parcel of everyday life. From smaller ads on bus shelters or telephone boxes to huge digital billboards advertising major global brands, out of home ads have transformed the apperance of urban areas around the globe for many years.
For businesses and brands, outdoor advertising is one of the most important marketing tools available. It offers companies the chance to position their brand identity in front of thousands - often millions - and acts as the ideal medium to reach consumers on the go.
But what do these consumers actually make of outdoor advertising? We all know how effective it can be, but just how popular is it amongst the public?
An interesting new report - Out of home, into the city: transforming cities by engaging citizens - has been commissioned and published by a leading outdoor ad company this week. It highlights new research into OOH ads across seven European cities - London, Paris, Barcelona, Dublin, Brussels, Stockholm and Naples - and reveals that the majority of people feel that outdoor advertising is making a positive contribution to their city.
As many as 82% of respondents agreed that outdoor advertising in public, whether that be on billboards, posters or digital screens, revives and has a positive impact on a city - while only 5% of citizens claimed to actively dislike the OOH medium.
The report suggests that a large percentage of us consciously look to advertising to inform us about brands and consumer goods, with 78% of respondents in London expressing a preference for seeing outdoor advertising in the capital.
It also explores how OOH can be deployed in various ways, often acting as public service boards for residents. In fact, over 70% of us want OOH advertisements to included and supply more information on public events, local services, maps and clocks.
The findings show that outdoor formats are considered anything but 'visual pollution' by most of us, and prove just how important an effective out of home advertising campaign can be.
If you're looking to put your advertisements in some of the world's busiest towns, cities, airports and public spaces, our expert team at Out of Home Internationalis available today to get your campaign up and running!
For businesses and brands, outdoor advertising is one of the most important marketing tools available. It offers companies the chance to position their brand identity in front of thousands - often millions - and acts as the ideal medium to reach consumers on the go.
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| Out of home advertising is a common sight across most cities |
But what do these consumers actually make of outdoor advertising? We all know how effective it can be, but just how popular is it amongst the public?
An interesting new report - Out of home, into the city: transforming cities by engaging citizens - has been commissioned and published by a leading outdoor ad company this week. It highlights new research into OOH ads across seven European cities - London, Paris, Barcelona, Dublin, Brussels, Stockholm and Naples - and reveals that the majority of people feel that outdoor advertising is making a positive contribution to their city.
As many as 82% of respondents agreed that outdoor advertising in public, whether that be on billboards, posters or digital screens, revives and has a positive impact on a city - while only 5% of citizens claimed to actively dislike the OOH medium.
The report suggests that a large percentage of us consciously look to advertising to inform us about brands and consumer goods, with 78% of respondents in London expressing a preference for seeing outdoor advertising in the capital.
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| Digital out of home formats are also now a major feature of public areas |
The findings show that outdoor formats are considered anything but 'visual pollution' by most of us, and prove just how important an effective out of home advertising campaign can be.
If you're looking to put your advertisements in some of the world's busiest towns, cities, airports and public spaces, our expert team at Out of Home Internationalis available today to get your campaign up and running!