At Out of Home International we love outdoor advertising campaigns that think outside the box, and one of our new favourites is the latest effort from Marvel promoting its upcoming movie, Ant-Man.
The campaign features a number of tiny-sized billboards which are just the right size to catch the eye of - erm - ants who may be interested in the new superhero film, which is part of the ever-growing Marvel Cinematic Universe franchise and set to be released in July.
![Ant-Man Mini Billboard Advertising Marvel]( "Ant-Man Mini Billboard")
The ads have taken the internet by storm, having first been picked up by users on Reddit, and have been seen across multiple cities in Australia, including Sydney and Melbourne. There have been no sightings of the advertisements in the UK just yet...although the nature of the campaign means they may not exactly be easy to spot...
![Ant-Man Mini Billboard Advertising Marvel]( "The Perfect Height for Ants!")
It's a brilliant example from Marvel of what innovative advertising techniques can do to generate an online buzz about a particular product, brand or, in this case, movie. Although the billboards may be tiny, the effort gone into the campaign can be described as anything but - the ads are incredibly detailed and even light up at night! They're also secured in their location by a solidly-fixed adhesive - meaning there's no chance of them being picked up and marched away to the nest by Ant-Man's adoring fans.
![Ant-Man Mini Billboard Advertising Marvel]( "This One is Pretty Tough to Spot...")
This outdoor advertising campaign follows on from Marvel's similarly ant-sized television advertisement from January, which you can (try to) watch below:
The campaign features a number of tiny-sized billboards which are just the right size to catch the eye of - erm - ants who may be interested in the new superhero film, which is part of the ever-growing Marvel Cinematic Universe franchise and set to be released in July.
The ads have taken the internet by storm, having first been picked up by users on Reddit, and have been seen across multiple cities in Australia, including Sydney and Melbourne. There have been no sightings of the advertisements in the UK just yet...although the nature of the campaign means they may not exactly be easy to spot...
It's a brilliant example from Marvel of what innovative advertising techniques can do to generate an online buzz about a particular product, brand or, in this case, movie. Although the billboards may be tiny, the effort gone into the campaign can be described as anything but - the ads are incredibly detailed and even light up at night! They're also secured in their location by a solidly-fixed adhesive - meaning there's no chance of them being picked up and marched away to the nest by Ant-Man's adoring fans.
This outdoor advertising campaign follows on from Marvel's similarly ant-sized television advertisement from January, which you can (try to) watch below: