Multi-action billboards that do more than just advertise ...
These modern billboards that have appeared in the States recently are taking outdoor advertising to the next level.
And it doesn’t necessarily involve anything digital for once, either.
Nope, these advertising spaces are all about community spirit and reaching out to those less fortunate with some simple, but inspired, design features.
An initiative by DesignDevelop who deal with issues of homelessness have started an initiative called, The Gregory Project.
Billboards cost huge sums of money to maintain. And equally, the people who use them for advertising, make a shed load of money too.
This project aims to utilise the space around billboards as somewhere more than just a space for advertising products.
DesignDevelop has proposed to add shelters on to billboards, with money going from the paid advertisements to the upkeep of these spaces. This would give homeless people somewhere to find sheltered space around different urban areas.
Providing light on each of these media formats is also expensive, but The Gregory Project would provide light for the person staying inside the sheltered area.
This inspired venture by DesignDevelop is sure to influence a similarly humanitarian outreach project in the UK; if it hasn’t done so already.
So next time you decide to use billboards and out of home advertising for your media campaign, consider what your marketing decisions could be bringing to the local community and the people in it.
Make it interactive, get creative and see how you can do more than just branded messaging and provide purchase opportunities.
Because of course, it’s all about standing out from the competition. And any brand or business seen to be aligning itself with a project such as this is sure to gain positive brand equity, whatever it's in the business of doing.
Find out more information on out of home advertising.
These modern billboards that have appeared in the States recently are taking outdoor advertising to the next level.
And it doesn’t necessarily involve anything digital for once, either.
Nope, these advertising spaces are all about community spirit and reaching out to those less fortunate with some simple, but inspired, design features.
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| @trendhunter.com |
An initiative by DesignDevelop who deal with issues of homelessness have started an initiative called, The Gregory Project.
Billboards cost huge sums of money to maintain. And equally, the people who use them for advertising, make a shed load of money too.
This project aims to utilise the space around billboards as somewhere more than just a space for advertising products.
DesignDevelop has proposed to add shelters on to billboards, with money going from the paid advertisements to the upkeep of these spaces. This would give homeless people somewhere to find sheltered space around different urban areas.
Providing light on each of these media formats is also expensive, but The Gregory Project would provide light for the person staying inside the sheltered area.
This inspired venture by DesignDevelop is sure to influence a similarly humanitarian outreach project in the UK; if it hasn’t done so already.
So next time you decide to use billboards and out of home advertising for your media campaign, consider what your marketing decisions could be bringing to the local community and the people in it.
Make it interactive, get creative and see how you can do more than just branded messaging and provide purchase opportunities.
Because of course, it’s all about standing out from the competition. And any brand or business seen to be aligning itself with a project such as this is sure to gain positive brand equity, whatever it's in the business of doing.
Find out more information on out of home advertising.