The brand campaign is the brain-child of Bloomberg chief marketing officer Maureen McGuire. With the aim of revamping the space into a mini Bloomberg office, the airport now features a digital ticker display and a Bloomberg Hub consisting of a media panel, media ticker, lounge, media wall and Wi-Fi sponsorship.
The media wall will provide latest news and analysis, relevant data and promotional content which can be viewed whilst accessing tablets, PCs and international charging stations - free of charge.
Apparently Bloomberg haven't ruled out the potential for other brands to collaborate with them on what is now premium outdoor ad space, but did hint at the launch that it's not in the company's pipeline quite just yet.
Whilst heavily Bloomberg-branded, the company insist that they see the concept as "practical information" and not advertising.
However as an airport which sees 3.5 million passengers pass through its doors each year, this long-term campaign is one outdoor initiative that is certain to make an impact.
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