A new billboard ad featuring Lenny Henry has gone viral. The advert for Premier Inn shows the brand ambassador relaxing for a night’s sleep at a Premier Inn with the strapline ‘You Kip’.
The billboard has appeared just a week after a Ukip candidate suggested that Lenny Henry emigrate to a ‘black country’ after the comedian lamented the lack of black and ethnic minority people in the creative industries.
After approaching the travel company, The Drum magazine confirmed that the ad was not created by Premier Inn and is believed to have been photoshopped by @beaubodor.
Despite this, the timely appearance of the ad is a great example of the recent trend of real-time marketing.
Brands that can respond to current news and affairs quickly and creatively can take advantage of the most up-to-date conversations.
Many attempts at real-time advertising responses fall short of the mark, but this one hit the viral sweet spot.
Lenny Henry's role as ambassador for the company has been hugely successful over the past few years and has continued this year with their latest, 'A Great Night's Sleep Guaranteed' campaign.
Get more information on advertising out of home with billboards.
Need an alternative out of home advertising space?
Take a look at these diverse advertising media options for your campaign.
The billboard has appeared just a week after a Ukip candidate suggested that Lenny Henry emigrate to a ‘black country’ after the comedian lamented the lack of black and ethnic minority people in the creative industries.
 |
| @thedrum.com |
Despite this, the timely appearance of the ad is a great example of the recent trend of real-time marketing.
Brands that can respond to current news and affairs quickly and creatively can take advantage of the most up-to-date conversations.
Many attempts at real-time advertising responses fall short of the mark, but this one hit the viral sweet spot.
Lenny Henry's role as ambassador for the company has been hugely successful over the past few years and has continued this year with their latest, 'A Great Night's Sleep Guaranteed' campaign.
Get more information on advertising out of home with billboards.
Need an alternative out of home advertising space?
Take a look at these diverse advertising media options for your campaign.