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New Porsche billboard picks out customers from the crowd

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As new technology develops and digital services continue to grow, there are more and more ways to make your out of home advertisements unique and innovative. Billboard advertising is one of the best ways to reach a large and varied audience, but one German car manufacturer has gone a step further – using cameras and digital software to tailor their advertisements to the type of car people drive.

The new digital Porsche billboard is situated not far from Melbourne Airport above a major motorway, and uses camera tracking technology – similar to that of speed cameras – to pick out Porsche vehicles from the oncoming traffic.

While the majority of road users simply see a billboard advertising the Porsche 911 Turbo, the cameras are able to track Porsche drivers from 300 metres away which triggers the digital advert to transform into a simple message – ‘It’s so easy to pick you out in a crowd.’

So, as if driving around a scorching hot Australian city in a slick German sports car wasn’t enough, Porsche have gone that extra mile to make sure that they’re existing customers are made to feel even more special.       

See the innovative advertisement in action below:



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