Beck's Beer has released a music playing print campaign in New Zealand.
The company who have been turning beer into art since 1874 presented 'the world's first playable poster' to celebrate its dedication to music.
The posters use conductive ink hooked up to sensors in each poster that allows the music to play when it is touched. It also incorporates flat-panel speakers to deliver the sound.
The beer brand created the outdoor campaign as a way of promoting local bands and musicians with plans to deploy the posters to popular music street sites as well as Beck's venues.
Fans can even download a smartphone app to customise the audio output of the posters.
It has been created by New Zealand agency, Shine, who commissioned Novalia's capacitive touch technology to make the whole thing interactive.
The touch points on the posters allow the audience to choose and listen to tracks, and to create their own sound effects in time to the music with a selection of inbuilt touch.
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The company who have been turning beer into art since 1874 presented 'the world's first playable poster' to celebrate its dedication to music.
The posters use conductive ink hooked up to sensors in each poster that allows the music to play when it is touched. It also incorporates flat-panel speakers to deliver the sound.
The beer brand created the outdoor campaign as a way of promoting local bands and musicians with plans to deploy the posters to popular music street sites as well as Beck's venues.
Fans can even download a smartphone app to customise the audio output of the posters.
It has been created by New Zealand agency, Shine, who commissioned Novalia's capacitive touch technology to make the whole thing interactive.
The touch points on the posters allow the audience to choose and listen to tracks, and to create their own sound effects in time to the music with a selection of inbuilt touch.
Find out more information on how to advertise out of home
Got a campaign that you want to advertise with outdoor media?
Give us a call to chat about your business, brand and budget