The World Cup and Wimbledon have already presented themselves as fantastic opportunities for brands to jump on board the hype in real-time (Suarez and Snickers anyone?!), and this weekend sees another perfect marketing opportunity for many, when the Tour de France kicks off with the Yorkshire-based Grand Depart.
Leading navigation brand Garmin have made sure they're leading the pack by using digital screens to project localised content across the country. Using an innovative outdoor campaign, 392 screens along the route will be encouraging people to join in the conversation by 'capturing the moment' and tweeting their pictures to @GarminUK. Tweet, and you're in with a chance of winning a state of the art Garmin system.
As usual with these events, if you're planning on hitching a ride on the social media and marketing wave, it's important to make sure you're in the moment to ensure you don't get left behind - something which Garmin seems set to tap into perfectly.
Whilst not on the same scale as the World Cup, nearly a third (31 per cent) of all UK shoppers are interested in the Tour de France according to shopper marketing agency Savvy Marketing, while 77 per cent are set to follow it on TV. As such, brands have been planning well in advance to make the most of corresponding their marketing efforts with the race - notably McCain, Skoda and EBay.
Leading navigation brand Garmin have made sure they're leading the pack by using digital screens to project localised content across the country. Using an innovative outdoor campaign, 392 screens along the route will be encouraging people to join in the conversation by 'capturing the moment' and tweeting their pictures to @GarminUK. Tweet, and you're in with a chance of winning a state of the art Garmin system.
As usual with these events, if you're planning on hitching a ride on the social media and marketing wave, it's important to make sure you're in the moment to ensure you don't get left behind - something which Garmin seems set to tap into perfectly.
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