Technology that connects out-of-home adverts with smartphones is picking up speed and could soon bounce into action at a bus stand or billboard near you.
The software being used can turn mall kiosks and airport signs into digital interfaces that passersby can activate through mobile location sensors.
The platform is called Connect and looks set to solve the marketer’s problem of reaching audiences where it matters most: on their phones.
The technology has been introduced in Europe and is set to be rolled-out in the States. Companies already making use of the technology include McDonalds, Levi’s and Google.
Disney has also promoted its new film, “Maleficent” in France, running interactive displays on roughly 600 digital shopping mall kiosks.
This year already we have seen a music playing poster by beer company, Beck’s, the super interactive billboard from British Airways that reads flight-paths and a pollution absorbing poster from a poet and a scientist.
Out-of-home advertising has been pulling out all the stops to stay ahead of the game. It has managed to adopt digital in a variety of ways in order to stay relevant.
And to think that out-of-home advertising wasn’t trying. It’s clearly pulling out all the stops.
At first, the platform will serve ads to consumers that willingly engage with the displays. For example, an ad for a clothing company at a bus stop could ask the consumer to swipe for more information, and then send them to a mobile website or an app.
At the moment, the platform taps into smartphones with QR codes and near field communication technology but the company is looking at different ways to use location-based tools
PricewaterhouseCoopers estimates the out-of-home advertising market will exceed $40 billion by 2018, with the share of revenues going to digital growing at a faster rate.
Find out more about promoting your campaign with out-of-home advertising.
The software being used can turn mall kiosks and airport signs into digital interfaces that passersby can activate through mobile location sensors.
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The platform is called Connect and looks set to solve the marketer’s problem of reaching audiences where it matters most: on their phones.
The technology has been introduced in Europe and is set to be rolled-out in the States. Companies already making use of the technology include McDonalds, Levi’s and Google.
Disney has also promoted its new film, “Maleficent” in France, running interactive displays on roughly 600 digital shopping mall kiosks.
This year already we have seen a music playing poster by beer company, Beck’s, the super interactive billboard from British Airways that reads flight-paths and a pollution absorbing poster from a poet and a scientist.
Out-of-home advertising has been pulling out all the stops to stay ahead of the game. It has managed to adopt digital in a variety of ways in order to stay relevant.
And to think that out-of-home advertising wasn’t trying. It’s clearly pulling out all the stops.
At first, the platform will serve ads to consumers that willingly engage with the displays. For example, an ad for a clothing company at a bus stop could ask the consumer to swipe for more information, and then send them to a mobile website or an app.
At the moment, the platform taps into smartphones with QR codes and near field communication technology but the company is looking at different ways to use location-based tools
PricewaterhouseCoopers estimates the out-of-home advertising market will exceed $40 billion by 2018, with the share of revenues going to digital growing at a faster rate.
Find out more about promoting your campaign with out-of-home advertising.