Brands are constantly looking out for innovative ways to advertise, but a billboard made out of cake? Surely that’s just taking the biscuit? (Sorry, we couldn’t resist).
In a rather tasty looking marketing campaign for Mr Kipling, the creative minds at JWT London have mixed print with experiential advertising to create a giant edible poster which has been constructed from 13,000 of Mr Kipling’s finest cakes.
Skoda edible car advert spring to mind, anyone?
The poster was erected outside Westfield Shepherd’s Bush earlier this week. The public were then invited to eat it. (We’d quite like to know where our invitation went).
“We can’t think of a better way to show people that life is better with cake than to create an edible poster made out of thousands of our exceedingly good cakes.”
We’re not entirely convinced that all that effort was worth it, considering the campaign’s exceedingly short shelf-life. But then again, we’ve never heard of anyone being able to eat a billboard either, so hats off to them. It also goes to show that with a little bit of outdoor advertising imagination, you really can do almost anything.