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Lloyds Bank Makes a Large Format Return to the High Street
The capital is being embellished by a brand new outdoor advertising opportunity, with a large-format creative space at Bishopsgate that marks the City of London's first ever Giant Poster site. Situated...
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Sports fans and Airport Travellers are more Excited than Anyone
Outdoor agency Rapport have commissioned a comprehensive, large-scale study into the "fragmented media choice" provided by the out-of-home advertising environment, drawing data from both consumers and...
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Outdoor Advertising Breathes Life into the late Marylou Mikolajczak
You probably don't know 73-year-old New Yorker Joe Mikolajczak. Even so, his story is relevant to you, and everybody else you do know, because it is incredibly heart-warming.In 1963, Joe married his...
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The Art of Outdoor lies in Twitter and Tate Britain
The Art of Outdoor Digital Competition 2013 has labelled Twitter and Tate Britain as top creative experimentalists in the digital out-of-home sector, with two winning campaigns that epitomise the...
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Sol Unleashes its 'Espiritu Libre' across London
Mexican beer brand Sol is debuting a series of permanent outdoor promotional sites, with the launch of a campaign conceived by their marketing agency Space. High footfall social points around London...
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Manchester Expands its Digital Outdoor Landscape with MiGuide
Residents and visitors in the city of Manchester will soon be gifted with the ultimate social guidebook, as Manchester City Council have commissioned an outdoor media first that will come in the form...
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Tesco and Amscreen take Digital Outdoor into the Future
Lord Alan Sugar's digital outdoor advertising company, Amscreen, is partnering with supermarket retailer Tesco in the launch of advanced and intuitive screens known as OptimEyes. Following the...
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The Russian Olympic Committee rewards Moscow's active Travellers
With the Sochi 2014 Winter Olympics approaching, the Russian Olympic Committee have launched an initiative to encourage public transport users to engage in a little physical activity in support of the...
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KFC Australia turns Green as England arrives for the Ashes
Brazilian designer Paula Rupolo recently performed 'The Brand Colour Swap', questioning the extent to which colour defines an image. And now, on the other side of the Earth, KFC in Australia is...
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British Airways makes sure Londoners know the Magic of Flying
UK airline British Airways is ensuring that it remains at the forefront of outdoor advertising following its summertime 'Picture Your Holiday' digital campaign at London's Westfield Shopping Centre....
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Posterscope and EE give added insight to Advertisers
Out-of-home communications agency Posterscope have partnered with mobile network operator EE, enhancing Posterscope's 'Planner' tool which is designed to interpret mass data in order to optimise...
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Paddy Power in Hilarious Waxwork Alex Ferguson Shenanigans
Ireland-based bookmaker Paddy Power today unveiled its latest amusing publicity stunt - a waxwork dummy of the much-missed former Manchester United manager Sir Alex Ferguson, in a glass case marked 'IN...
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Route Research Provides Promising Figures on AdGate Advertising
The latest research information to be released by Route has provided an in-depth and unique insight into the habits of rail network users and advertising.Using GPS devices to track movement, passenger...
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Honda Turns Heads with Interactive Campaign
It's a well known fact that if people see something to press or touch, they're pretty likely to do it. In a new campaign, Honda have deployed interactive 6-sheet screens at some of the UK's busiest...
View ArticleApotek Blows Away Stockholm Commuters with Digital Hair Ad
Those clever advertising folk in Sweden have swept away commuters with an ingenious outdoor digital campaign.Pharmacy brand Apotek promoted their new hair range at a Stockholm station by placing...
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New Diet Coke Poster Campaign is a Hit
The king of soft drinks, Coca-Cola has caused a stir this week with a billboard poster in New York which states, ‘You’re on. Coke. @Adweek.comThe layout of the tagline and logo read to make a single...
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The world of outdoor advertising... What's going on this week?
Amscreen launches Audience Assured Advertising (AAA) to measure digital out of home accountabilityThe campaign hopes to answer the demand for more accountability and transparency from outdoor...
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New digital out of home media screens
Two new digital screens have been launched in Manchester and Newcastle.The full motion screens have been released across six cities in the UK. This is great news for businesses looking to advertise or...
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Out and Impressive this Week: The Amazing Spiderman 2 Outdoor Ads
Gone are the days of staring into space whilst waiting for the number 9, these days waiting for your bus is the highlight of the journey.Sony pictures are the latest to utilise six sheets to create...
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Coldplay Get Creative With New Album Promo
The British pop group, Coldplay have hidden lyrics from their new record in libraries around the world.The forth coming album by the four-piece is called Ghost Stories and the handwritten lyric sheets...
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