Lloyds Bank Makes a Large Format Return to the High Street

The capital is being embellished by a brand new outdoor advertising opportunity, with a large-format creative space at Bishopsgate that marks the City of London's first ever Giant Poster site. Situated directly opposite Liverpool Street mainline and Underground station, the poster will see over 405,000 daily passengers as they enter and exit one of London's main central transport hubs. 

Lloyds Bank has been announced as the site's debut advertiser, using this premium space to showcase their return to the high street. The bank will launch the high-profile space amongst the surrounding concentration of financial and business professionals, complemented by trendsetting pedestrian traffic from the neighbouring area of Shoreditch and capturing consumers from the adjacent Spitalfields Market.

CEO of media owner blowUP Media, Katrin Robertson, said: "The Bishopsgate Giant Poster provides advertisers with an unprecedented platform to target a lucrative and highly desirable audience", continuing to explain that Liverpool Street is "one of the busiest transport links in Europe and our site thus offers a truly unique OOH opportunity."