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Creative American Billboards: Best Advertising Campaigns in US
Creative American BillboardsWhat makes one billboard more effective or better than the next? Take a drive down any American highway or around a major metropolitan city streets and you’ll see a barrage...
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Digital Replacement Advertising Distracts Viewers During England v Brazil Game
While the majority of viewers watching last night's England v Brazil friendly were busy wincing at the barrage of chances battering Joe Hart or applauding Wayne Rooney's wonder goal, a selection of...
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Pru Parkinson Becomes Clear Channel's First Ever Global Chief Marketing Officer
Leading outdoor media company Clear Channel Outdoor Holdings has created a new job role of 'global chief marketing officer', filling the position with their existing sales and marketing director, Pru...
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Cannes Lions Merges Social Media And Outdoor Advertising
While the film industry has an annual dependency on the Cannes Film Festival, the marketing landscape gets an additional party in the form of Cannes Lions International Festival of Creativity. Taking...
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Curate The World's Biggest Outdoor Exhibition
Tracey Emin, David Shrigley, David Hockney, Lucian Freud - some of art's biggest names are about to become part of a nationwide exhibition curated by none other than you. A charitable initiative...
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The Future Is In Your Cocktail
Swedish-made and globally recognised vodka brand Absolut are encouraging the world to "experience the power of creative transformation", launching a multinational marketing initiative known as...
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EasyJet Keeps Gatwick Airport Under Wraps
For those entering Gatwick Airport over the next 12 months, you will be able to enjoy an advertising debut as all three tunnels become simultaneously wrapped with easyJet marketing. Thanks to...
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Google Play Stands Out At Australian Airports
A world debut in the advertising industry has been introduced at airports in Sydney, Melbourne and Brisbane, generating a positive brand experience for global corporation Google. Planned by PHD...
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No Clothes in Sight for Project Runway
A glimpse of bare flesh should come as no shock to the synthetic and superficially preened universe of Hollywood - or so you would think. As Season 12 of reality television fashion show Project Runway...
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Piccadilly Lights to get a New Screen for Christmas
If you've ever been to London's Piccadilly Circus, there's a very high chance that you've witnessed the glittering advertising expanse of Piccadilly Lights. Akin to a miniature Times Square homage, the...
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Platinum Equity Buys CBS Outdoor
In an exciting new development, CEO Outdoors’ President and Chief Executive Officer, Antonio Alonso, has announced the proposed acquisition of CBS Outdoor International by Platinum Equity, a global...
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Plymouth Council Loses Interest in Payday Lenders
The Labour-controlled Plymouth City Council has taken a pioneering step towards managing the effect that payday loans companies have on the public. Hoping to set a benchmark for other local...
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British Airways Gives you a Taste of your Dream Holiday
Tapping into Britain's public during the height of the jetsetting period, British Airways have implemented a campaign at central London's Westfield Shopping Centre entitled 'Picture Your Holiday',...
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Outdoor Advertising Keeps its Head Above Water in Q2
Out of home media resource the Outdoor Media Centre has released advertising revenue figures for Q2 2013, exposing a welcome and unexpected improvement on 2012 activity, despite the equivalent period...
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The Special One gets a Piri-Piri Kick
In a diverse advertising initiative, the West Cornwall Pasty Co have concocted a Portuguese-themed piri-piri chicken pasty entitled 'The Special One', acknowledging the return of football manager Jose...
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The Samsung Galaxy S4 gets Dramatic in London
Ever been to Waterloo station? If so, you'll probably have noticed the barrel-shaped beast that is the BFI IMAX cinema which houses the biggest UK cinema screen across an entire roundabout junction. In...
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Piccadilly Lights Begins Building its new Digital Screen
It was announced earlier this year that the infamous Piccadilly Lights advertising nucleus across London's Piccadilly Circus is getting a revamp for Christmas, and the first steps towards the expansion...
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MINI shows there are Benefits to Being 'Not Normal'
Proud MINI owners were rewarded as valued customers of the car marque this month, with a roadside campaign across the Cromwell Road Digital Gateway that delivered real-time tailored messages...
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Fast Food is our Favourite in '150 Brands' Game
First it was 'Look for Longer' in 2012, then it was '150 Brands' this July - CBS Outdoor have so far launched two interactive outdoor campaigns that have gone thoroughly viral, continuing to reinforce...
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Advertising Week highlights how OOH is 'EverywhereUR'
London recently saw a celebration of outdoor advertising on the London Underground, with '150 Brands', the follow-up to last year's Look For Longer campaign. And now, across the globe, New York is...
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