New digital out of home media screens

Two new digital screens have been launched in Manchester and Newcastle.

The full motion screens have been released across six cities in the UK. This is great news for businesses looking to advertise or invest in digital campaigns.

Newcastle welcomes its first and only digital outdoor screen by launching an advertising campaign from Weetabix.

The screens in Manchester can be found at Manchester One. Previously known as Portland Tower, the new double-sided screen has been installed on the main road of Portland Street.

More and more advertisers are taking advantage of, and realising the true potential of interactive and digital out of home media. Making brands more active and able to connect with audiences in places where other media can’t reach.

The screens in Manchester (which coincide with the renaming of Portland Tower) are in a prime city centre location outside a high-profile building. This is the optimal urban area for businesses looking to reach a wide audience of commuters, shoppers and city-dwellers.

A spokesman for the new screens said that the potential of digital out of home media means it can function as a standalone media format.