It's a well known fact that if people see something to press or touch, they're pretty likely to do it.
In a new campaign, Honda have deployed interactive 6-sheet screens at some of the UK's busiest shopping centres in order to gauge public preference over is CR-V Black or White Editions.
The 'opinionator' adverts are currently at Lakeside, Oracle, Bullring and Bluewater centre, asking shoppers to vote for their favourite version of car.
Votes from the screens are linked to Honda's website, which measures and records the 'head turns' generated from the campaign.
What's more, it's the perfect solution for males up and down the country desperate to kill 5 minutes in a shopping centre...