Sony pictures are the latest to utilise six sheets to create incredible ads, launching an outdoor campaign to promote the The Amazing Spiderman 2 movie.
The campaign uses electroluminescence technology to bring Electro - Jamie Foxx’s villainous character, to life with bolts of lightning.
Jane Robertson, advertising manager at Sony Pictures, said: "Electro is a new, exciting villain for Spiderman and this was a great opportunity for us to introduce the character and bring him to life on the streets in a unique and interesting way."
The screens come as part of a £1million investment on promotional outdoor activity, which will also include bus wraps and T-sides.
If you're in London, Cardiff, Birmingham, Bristol, Liverpool and Edinburgh from today, make sure you watch out for Spiderman on a (small) screen near you.