The British pop group, Coldplay have hidden lyrics from their new record in libraries around the world.
The forth coming album by the four-piece is called Ghost Stories and the handwritten lyric sheets had been planted in ghost stories in nine different countries.
![Coldplay get creative with out of home advertising media]( "Coldplay get creative with out of home advertising media")
Nine lyrics sheets matches the number of tracks on the record and so far, eight of the sheets have been found in libraries in Finland, Spain, Singapore, Mexico, England, Ireland, New Zealand and the U.S.
Number five, Oceans was found in the Dartford Library, Kent in Emily Brontë's Wuthering Heights.
The Coldplay website has information on each of the discoveries and details of the final clue have pointed to South Africa.
One of the hidden envelopes also contained a ‘golden ticket’ which allows the lucky finder two tickets to the Royal Albert Hall on 1st July 2014.
The creative team behind this out of home marketing campaign have caused a stir among the group’s fans as they anticipate the release of Coldplay’s sixth studio album later this month.
Although only a handful of fans have benefited from the worldwide treasure hunt, it works as the perfect PR springboard to announce the return of the UK band.
Find out more about advertising out of home.
The forth coming album by the four-piece is called Ghost Stories and the handwritten lyric sheets had been planted in ghost stories in nine different countries.
Nine lyrics sheets matches the number of tracks on the record and so far, eight of the sheets have been found in libraries in Finland, Spain, Singapore, Mexico, England, Ireland, New Zealand and the U.S.
Number five, Oceans was found in the Dartford Library, Kent in Emily Brontë's Wuthering Heights.
The Coldplay website has information on each of the discoveries and details of the final clue have pointed to South Africa.
One of the hidden envelopes also contained a ‘golden ticket’ which allows the lucky finder two tickets to the Royal Albert Hall on 1st July 2014.
The creative team behind this out of home marketing campaign have caused a stir among the group’s fans as they anticipate the release of Coldplay’s sixth studio album later this month.
Although only a handful of fans have benefited from the worldwide treasure hunt, it works as the perfect PR springboard to announce the return of the UK band.
Find out more about advertising out of home.