Those clever advertising folk in Sweden have swept away commuters with an ingenious outdoor digital campaign.
Pharmacy brand Apotek promoted their new hair range at a Stockholm station by placing ultra-sonic sensors inside subway platform billboards, that could recognise when a train was approaching.
The adverts then sprang into action when a train pulled in, causing the featured model's hair to realistically billow around her face.
Simple, smart and effective. We're impressed.
Check out the video from Apotek below:
Pharmacy brand Apotek promoted their new hair range at a Stockholm station by placing ultra-sonic sensors inside subway platform billboards, that could recognise when a train was approaching.
The adverts then sprang into action when a train pulled in, causing the featured model's hair to realistically billow around her face.
Simple, smart and effective. We're impressed.
Check out the video from Apotek below: