The latest research information to be released by Route has provided an in-depth and unique insight into the habits of rail network users and advertising.Using GPS devices to track movement, passenger data, observational research and recall work, Route - the audience research body for out of home media - have compiled information from over 28,000 people. The information gathered from their journeys provides audience estimates and determines what rail and Tube advertising commuters actually see.
The data means that, like TV and radio, your target audience's information on demographics, lifestyle and behaviour can be now be gathered from rail media in order to maximise effective advertising.
With over 1.2 billion journeys being made on the UK's rail network each year, AdGates make the perfect advertising opportunity as commuters actually have to walk through the adverts, never mind just look at them.
Route's new data ensures that the number of people who see the AdGates are counted, and the information proposes rather impressive figures...
With over 4,000 AdGates currently in place at over 233 rail stations, Route reckon that advertising on AdGates at all London Termini stations will achieve 122,797,700 impacts every 2 weeks, with each person seeing individual banks of gates an average of 46 times.