In a diverse advertising initiative, the West Cornwall Pasty Co have concocted a Portuguese-themed piri-piri chicken pasty entitled 'The Special One', acknowledging the return of football manager Jose Mourinho to Chelsea FC.Divised by the company's newly appointed creative agency BabyGRAND, the exclusive baked snack will be available at Chelsea's Stamford Bridge stadium during the club's first Premier League match of the season. West Cornwall Pasty Co marketing manager, Shelagh Smale, explained their intention to create something which "brings together the best of Britain and Portugal- a bit like the special one himself".
Having won the West Cornwall Pasty Co account back in June, BabyGRAND have further plans for limited edition promotional releases - such as Christmas editions - and updates to stores in a bid to inject life into the brand
