Commenting on the promotion, Pru said:
“I am delighted to have been appointed as global chief marketing officer at Clear Channel Outdoor at a time of great opportunity for our business. As a global company, we are driving expansion in new markets and embracing the creative potential of new technologies. I am excited about the future of our industry and passionate about continuing to promote the Clear Channel story.”
Working alongside Clear Channel's North American marketing departments, Pru will develop the company's global image, directing its universal voice in terms of creativity and industry advancement. She will also manage internal communications within the company, supervising the operation of Clear Channel in 30 countries in order to ensure the brand is internationally seamless, whilst allowing individual teams are able to adapt to their regional market.
Clear Channel Outdoor CEO, William Eccleshare, said:
"This important appointment underscores our commitment to elevating Clear Channel Outdoor as a distinctive, market-leading media company by empowering our organization with vision, brand values and compelling stories of our results for clients. We offer the most impactful and technologically advanced connections between brands and people from San Francisco to Beijing; Pru will help to inspire marketplaces worldwide with these accomplishments. I have great confidence in Pru's ability to help us achieve this and to drive the business to its next level of global development."