Outdoor advertising specialists at Wildstone have been assigned the task of finding an advertiser for a new 25 x 5 metre LED screen, with site owner Land Securities estimating a weekly audience of 2 million for the location.
Land Securities' asset manager across London's West End, Rob Jewell, said: “Land Securities is thrilled to be launching this new opportunity at one of the world’s most recognised locations. Piccadilly Lights is a coveted advertising location which rarely becomes available so we’re very excited to welcome a new brand to the site.”
The enhancement project, coined 'One Piccadilly', will also include a makeover for the Boots and Barclays shops beneath the glowing elevated digital screens. With the new spot replacing the Piccadilly Lite scrolling text display and a static Lycamobile billboard, the development pinpoints the growing demand for digital outdoor advertising space.