With unlimited free date changes within a 4 week period of the originally booked date, easyJet's domestic business service flies from Gatwick to Belfast, the Isle of Man, Edinburgh and Glasgow. Further destinations include other London airports in addition to North West England, Bristol, Inverness, Newquay and Birmingham.
Managing director of Eye, Sarah Parkes, said: "The combined tunnel wrap is a media first for Eye and highlights the innovative ways that our solutions can be leveraged. This is a fantastic opportunity for the UK’s largest airline to promote its domestic business services at a highly desirable airport and indeed easyJet’s largest base via a cross-section of complementary formats."
Travelator wraps will reinforce the internal airport advertising, with supplementary promotional activity appearing on both digital and static platforms across Gatwick Gateway tunnels and in the North Terminal Business Lounge. OMD UK's European business director, Bryan Jago, said: "With easyJet’s market share at Gatwick already over 30%, it represents the ideal environment for the airline to further increase its customer base through effective frequent flyer messaging.”
Gatwick Airport's head of marketing, Andy Lewis, highlighted the airport's continuing business growth “thanks to the large number of key domestic and international business destinations we serve, our direct links into London’s financial districts, and our quick and efficient service at the airport", expressing his excitement over "such an innovative marketing campaign".