Out of home media resource the Outdoor Media Centre has released advertising revenue figures for Q2 2013, exposing a welcome and unexpected improvement on 2012 activity, despite the equivalent period last year being fuelled by the early launch of London 2012 marketing.
A total revenue increase of 5.9% year on year brings April - June 2013 up to an overall expenditure of £243.1 million. The Q2 results are described as "exceptional" by the Outdoor Media Centre chief executive Mike Baker, with managing director of CBS Outdoor UK, Jason Cotterrell, suggesting that "with more opportunities emerging, this rate of growth should show no sign of abating".
Q3 is naturally expected to underperform in comparison to the Olympic summer boom of 2013 - the Games took place from July 27th to August 12th - and investment director at outdoor media agency Rapport, James Rodham, predicts an overall revenue drop of 2% for the outdoor industry.
![Digital Outdoor Revenue]( "Out of Home International")
Digital out of home also enjoys a successful period, taking up 21% (£52.3 million) of the total revenue and experiencing a year on year growth of 37%. The continuing success of digital out of home comes as advertisers are becoming increasingly competent at providing dynamic forms of public interactivity, such as British Airways' recent 'Picture Your Holiday' campaign.
![Coca Cola - Outdoor Advertising]( "Out of Home International")
Nielsen Media Research reveals that Sky and Samsung maintain their 2012 positions as the top advertisers for Q2 2013, reaching a momentous expenditure of £9.86 million and £8.3 million respectively - Sky hitting almost twice that of Coca Cola in 3rd place at £4.85 million. Other leading brands include KFC, BT, Warner Bros, Unilever, Heineken, Lloyds TSB and Talktalk, who have all overtaken last year's more prominent players such as Asda, EE, McDonald's, Halifax and Universal Pictures.
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A total revenue increase of 5.9% year on year brings April - June 2013 up to an overall expenditure of £243.1 million. The Q2 results are described as "exceptional" by the Outdoor Media Centre chief executive Mike Baker, with managing director of CBS Outdoor UK, Jason Cotterrell, suggesting that "with more opportunities emerging, this rate of growth should show no sign of abating".
Q3 is naturally expected to underperform in comparison to the Olympic summer boom of 2013 - the Games took place from July 27th to August 12th - and investment director at outdoor media agency Rapport, James Rodham, predicts an overall revenue drop of 2% for the outdoor industry.
Nielsen Media Research reveals that Sky and Samsung maintain their 2012 positions as the top advertisers for Q2 2013, reaching a momentous expenditure of £9.86 million and £8.3 million respectively - Sky hitting almost twice that of Coca Cola in 3rd place at £4.85 million. Other leading brands include KFC, BT, Warner Bros, Unilever, Heineken, Lloyds TSB and Talktalk, who have all overtaken last year's more prominent players such as Asda, EE, McDonald's, Halifax and Universal Pictures. .