Exterion has been announced as Transport for London’s Media Partner for the London Underground following their successful 8 year relationship. The announcement follows an intense and competitive bidding process, culminating in the appointment of Exterion.
The contract means that Exterion are the sole providers for the advertising space sold on tubes and over 400 stations across the London underground network. For the first time, the contract covers the combined advertising space across the London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach station and the Elizabeth line (when it opens). The news filtered out on the 17th after the close of the London Stock Exchange, with Exterion exuberant after a fiercely competitive approach by JC Decaux left marketers wondering who would win out. The contract will run for 8 and a half years, starting on 1st October 2016.
Shaun Gregory, CEO of Exterion, outlined the shared vision of the two companies, saying "Together, Exterion Media and Transport for London (TfL) have a bold vision for the London Rail and Underground estate that will transform the look and feel of advertising in the Capital, and the way that brands engage with consumers. We look forward to making this vision a reality using our expansive industry expertise, advanced data and insights, and our innovative network of partners, all of which has contributed to making this one of the best monetised, and most valuable advertising contracts in the world."