"We do not intend to go down without a fight"
British Home Stores, the retail giant which was last month entered into administration, has this week issued a rallying call for support.
The guerrilla marketing campaign is aiming to draw attention BHS' 11,000 staff that will lose their jobs if BHS goes under, and saw the company light up iconic landmarks nationwide with the Union Jack flag and the #SaveBHS slogan.
"The campaign speaks on behalf of the 11,000 staff at risk and our millions of customers all over the UK who do not want to see another British institution disappear from the great British high street.
"We ask that everyone join us in support of British Home Stores, tweet or Instagram us with your messages using #SaveBHS. We do not intend to go down without a fight."
Social media has been flooded with messages of support for the BHS brand as it hopes to avoid becoming the biggest loss to the high street since Woolworths demise eight years ago by attracting a new potential buyer to save its 164 stores across the UK.
Keep an eye out for more #SaveBHSpic.twitter.com/ZjRNNTnfsO— BHS UK (@BHS_UK) May 10, 2016
Nice work @BHS_UK👏 First London now Gateshead! Did anyone see this last night? #SaveBHS#BHS#marketingpic.twitter.com/kU7Dc4Fl8w— Charlie (@lovefromcharlie) May 11, 2016
— Becky Matthews (@bexxim) May 10, 2016
#SaveBHS great campaign come on Britain pic.twitter.com/dSrfka5RQU— Edward Axon (@totallycontent) May 11, 2016
@BHS_UK what a fabulous marketing campaign. Getting the people of Britain helping to save one of our oldest stores #saveBHS— Jessica Marshall (@Jecca68) May 11, 2016
Don't care what anyone says, I reckon this is boss! #SaveBHS#proudemployee@BHS_UKpic.twitter.com/dzCl3SgZ1E— Stephaniee :) (@92stephh) May 9, 2016
@Tonoir im an ex-BHS employee, but still know people affected. This campaign is great! Good luck #SaveBHS— Kirsty McCulley (@KirstyWorstyy) May 10, 2016
— Whytes Tailors (@WhytesTailors) May 10, 2016
Back BHS, and join the support campaign led by Tony Holdway. British High Street retailers need our support!#SaveBHS— MiShu Limited (@MiShuBiz) May 11, 2016
Getting all patriotic #SaveBHShttps://t.co/xf4fJ8uxkt— Jim Haysom (@jimhaysom) May 11, 2016
— Danny Ryan Arif (@deadmanstrain) May 11, 2016
Supporting the #saveBHS campaign as a former employee. Let's get behind this to save this iconic British brand https://t.co/KWZoE85C8C— Stephen Moore (@SJMmarketing) May 10, 2016
Keep up to the date with this campaign with the hashtag #SaveBHS. Follow @MediaAG and @OOHInt on Twitter for the latest marketing and out of home news.