The success of out of home doesn't seem to be slowing down anytime soon, and the developments that are being made within the sector seem to keep on increasing.
Beacon technology lets brands have access to consumers when they're on the move via a mobile device. This month sees the first beacon-enabled campaign come to London buses for the Kung Fu Panda 3 release with the help of Shazam and Fox.
Coming to commuters' mobile phones on the films release day on March 11th, those using the Shazam app will be given access to the trailer and the option to book cinema tickets.
The broadcasting company Fox will be able to reach a larger amount of people and gain access to a completely new audience base. Data from the campaign can also be analysed to help with future campaigns.
The knowledge that brands will be able to gain from this technology are way above what has previously been possible and mobile will no doubt be a crucial part of out of home advertising and its capabilities.
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