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| Lord Alan Sugar, chairman of Amscreen |
Simon Sugar, CEO of Amscreen, said of the new partnership:
"This move will allow us to concentrate on our core competencies of hardware and software development whilst the media operation will benefit from Tom Goddard's considerable experience in the OOH environment. We are delighted that we shall continue to work in a truly symbiotic fashion with Tom and believe that the media team will benefit significantly from his guidance and leadership."
It's not the first time that Amscreen and DigiCom have done business together, with the arrangement a reversal of sorts of the 2011 deal which saw Sugar's Amscreen purchase Goddard's previous sales and marketing operation. Goddard has been executive vice chairman of Amscreen since that deal was made, but will now stand down from that position. He will, however, remain in his other role as executive chairman of Ocean Outdoor.
Goddard said:
"Digital out of home is undoubtedly one of the fastest growing and most exciting sectors to be in. The Amscreen media network acquisition offers DigiCom a huge footprint across the UK and access to an excellent product powered by Amscreen. We look forward to bringing a range of new opportunities and offerings to the market in the coming months."