There has been big news in the world of outdoor advertising this week, after the long-awaited announcement that JCDecaux is to take over "the world's biggest bus shelter advertising contract," according to Transport for London.
The proposed move was reported in July, with JCDecaux named as TfL's preferred partner to take over the account from Clear Channel, who has been in control of the contract for the past decade.
![JCDecaux London OOH Contract]( "JCDecaux has secured a valuable London contract")
The move will see JCDecaux sell advertising space across 4,900 of TfL's bus shelters from 1 January 2016, with the transport provider stating that it will allow businesses and brands to have more access to innovative digital and interactive platforms, as well as providing the public with more relevant and localised information.
London's extensive bus network carries a staggering 6.5 million people each day, with almost 5,000 bus shelters in prime locations across the city and its boroughs. At Media Agency Group's specialist outdoor advertising sub-division, Out of Home International, we work closely with media owners such as JCDecaux to ensure that our clients' advertisements are located in fantastic locations that deliver great results for bus shelter advertising campaigns. Our campaigns are known for delivering brilliant results at affordable rates that guarantee high exposure.
Media Agency Group's Senior Account Director, Steve Crawley, has many years of experience in the outdoor advertising industry. Speaking on the news of the new deal in place in London, he said:
"This new contract is a really big deal in the world of outdoor media, as JCDecaux will invest heavily in terms of digitalising the shelters to take the number beyond the current 100. What will be interesting is how Clear Channel reposition themselves after losing their biggest foothold in the UK. I think it's only a good thing that JCDecaux are involved as they've been at the forefront of outdoor media for a number of years now."
The proposed move was reported in July, with JCDecaux named as TfL's preferred partner to take over the account from Clear Channel, who has been in control of the contract for the past decade.
The move will see JCDecaux sell advertising space across 4,900 of TfL's bus shelters from 1 January 2016, with the transport provider stating that it will allow businesses and brands to have more access to innovative digital and interactive platforms, as well as providing the public with more relevant and localised information.
London's extensive bus network carries a staggering 6.5 million people each day, with almost 5,000 bus shelters in prime locations across the city and its boroughs. At Media Agency Group's specialist outdoor advertising sub-division, Out of Home International, we work closely with media owners such as JCDecaux to ensure that our clients' advertisements are located in fantastic locations that deliver great results for bus shelter advertising campaigns. Our campaigns are known for delivering brilliant results at affordable rates that guarantee high exposure.
Media Agency Group's Senior Account Director, Steve Crawley, has many years of experience in the outdoor advertising industry. Speaking on the news of the new deal in place in London, he said:
"This new contract is a really big deal in the world of outdoor media, as JCDecaux will invest heavily in terms of digitalising the shelters to take the number beyond the current 100. What will be interesting is how Clear Channel reposition themselves after losing their biggest foothold in the UK. I think it's only a good thing that JCDecaux are involved as they've been at the forefront of outdoor media for a number of years now."