New digital advertising opportunities have arrived in two major UK cities recently, with innovative plans for three interactive screens in Birmingham announced, alongside the now-active 'Salford Arch' DOOH screen.
Three large digital screens have been installed near the newly-redeveloped Birmingham New Street railway station, bringing targeted advertisements to one of the busiest areas of the city.
![Birmingham out of home advertising digital]( "Birmingham New Station Advertising Screen")
The state-of-the-art screens use innovative technology to 'scan' passers-by before choosing which adverts to play. The digital billboards will analyse rail passengers, shoppers and pedestrians to assess the current crowd's main demographic before showing strategically-targeted adverts through its unique 'eye-shaped' screens.
They have been installed in some prime advertising locations which will guarantee brands high exposure of their campaigns, with one above the main entrance to the station, another near the 'drop off zone' and a third at a busy walkway between the station and the famous Bullring shopping centre.
Further up north, "a new landmark for Salford" has been installed at the end of the M602 motorway. The 'Salford Arch' will bring fantastic digital advertising opportunities for brands, with the city's Mayor Ian Stewart claiming that JCDecaux's decision to install the screen in Salford "speaks volumes for the growth and success of [the] city."
![Salford Arch DOOH advertising]( "\"A new landmark for Salford\" - the Salford Arch")
Martin Stephens, JCDecaux's Head of Planning, said of the new structure:
"The bespoke structure will provide an elegant architectural form that will enhance the transport corridor. The development will enhance the amenity of the area and introduce a form of development that is distinctive, visually stimulating and creative."
Interested in making the most of the new digital outdoor opportunities? Get in touch with our team of experienced advertising specialists today at Out of Home International today!
Three large digital screens have been installed near the newly-redeveloped Birmingham New Street railway station, bringing targeted advertisements to one of the busiest areas of the city.
The state-of-the-art screens use innovative technology to 'scan' passers-by before choosing which adverts to play. The digital billboards will analyse rail passengers, shoppers and pedestrians to assess the current crowd's main demographic before showing strategically-targeted adverts through its unique 'eye-shaped' screens.
They have been installed in some prime advertising locations which will guarantee brands high exposure of their campaigns, with one above the main entrance to the station, another near the 'drop off zone' and a third at a busy walkway between the station and the famous Bullring shopping centre.
Further up north, "a new landmark for Salford" has been installed at the end of the M602 motorway. The 'Salford Arch' will bring fantastic digital advertising opportunities for brands, with the city's Mayor Ian Stewart claiming that JCDecaux's decision to install the screen in Salford "speaks volumes for the growth and success of [the] city."
Martin Stephens, JCDecaux's Head of Planning, said of the new structure:
"The bespoke structure will provide an elegant architectural form that will enhance the transport corridor. The development will enhance the amenity of the area and introduce a form of development that is distinctive, visually stimulating and creative."
Interested in making the most of the new digital outdoor opportunities? Get in touch with our team of experienced advertising specialists today at Out of Home International today!