Manchester-based roadside media specialists, MediaCo Outdoor, are collaborating with Manchester City Council in an augmentation of the region's outdoor advertising landscape. Coined CityLive, the initiative will see the implementation of an outdoor, interactive web of pioneering digital screens, located across twenty high-traffic pedestrian hubs of the city - such as Market Street and Piccadilly Gardens.
The portrait platforms will present a fully integrated brand experience to a weekly footfall of 2.3 million, incorporating sound, live feed news and weather updates, interactive navigation, face regocnition software, and the latest near field communication capabilities - the same standards that enable close proximity date transfer between smart devices.
![CityLive - MediaCo - Outdoor - Manchester]( "Out of Home International")
Scheduled for an autumn appearance, the network will also be fitted with real-time audience optimisation software operating from live third party data, allowing advertisers to refine their campaign to target onlookers at the most relevant time. MediaCo Outdoor MD, Mark Wardle, said: “CityLive will provide an unrivalled level of engagement for advertisers and visitors in one of Europe’s most important cities.”
![Manchester - Market Street]( "Out of Home International")
The company's commercial director, Richard Blackburn, also added: "We have created an entirely new class of digital out of home; a model that takes into account the volume of audiences delivered but also the level of actual engagement. This in turn allows us to make a serious commitment to real-time audience-based trading."
Manchester City Council leader, Sir Richard Leese, described the development as "another example of Manchester’s ambition to become one of the world’s leading digital cities" that will "enhance the experience of people in the city centre by providing useful, real-time information". Leese also went on to say that: “Visitors will be able to find their way around using touch screen maps, for instance, and communications about events in the city can be tailored and updated based on who’s around and what’s happening.”
The portrait platforms will present a fully integrated brand experience to a weekly footfall of 2.3 million, incorporating sound, live feed news and weather updates, interactive navigation, face regocnition software, and the latest near field communication capabilities - the same standards that enable close proximity date transfer between smart devices.
Scheduled for an autumn appearance, the network will also be fitted with real-time audience optimisation software operating from live third party data, allowing advertisers to refine their campaign to target onlookers at the most relevant time. MediaCo Outdoor MD, Mark Wardle, said: “CityLive will provide an unrivalled level of engagement for advertisers and visitors in one of Europe’s most important cities.”
The company's commercial director, Richard Blackburn, also added: "We have created an entirely new class of digital out of home; a model that takes into account the volume of audiences delivered but also the level of actual engagement. This in turn allows us to make a serious commitment to real-time audience-based trading."Manchester City Council leader, Sir Richard Leese, described the development as "another example of Manchester’s ambition to become one of the world’s leading digital cities" that will "enhance the experience of people in the city centre by providing useful, real-time information". Leese also went on to say that: “Visitors will be able to find their way around using touch screen maps, for instance, and communications about events in the city can be tailored and updated based on who’s around and what’s happening.”