Traditional billboards are not the only destination for those looking to advertise through the outdoor advertising world; large-format advertising specialist builds are available, operating under the belief that size does in fact matter. Media owner blowUP Media have steadily established a pioneering industry format, sinking their claws into the eyeline of the public with sites ranging from 100 to over 17,000m2.
Launching on the 20th May 2013, Manchester's 508m2 'Giant Poster' is the largest UK site past the borders of London, resting powerfully above the city's main bus terminus. The debut creative to be projected by the poster is Nike's latest promotional activity, which depicts the brand's sponsorship of the new England football kit.
![blowUP Media - Manchester Piccadilly - Nike]( "Out of Home International")
![blowUP Media]( "Out of Home International")
Heavily dominated by a photograph of Manchester United's Danny Welbeck, who models the new England shirt, the vast artwork projects the words 'We make the shirt. You make it matter' across a key commuter and retail hub of the city. Standing as Nike's only outdoor exposure related to the campaign, the Manchester Piccadilly poster is a huge asset for the campaign and the city.
blowUP Media MD, Katrin A Robertson, said: "By sponsoring something as cherished as the England football team, a big brand like Nike is looking to make a huge statement, using a Giant Poster allows them to do this – especially as there are few bigger than our new site in Manchester. Delivering big campaigns like this shows that Giant Posters can be both nimble and impactful."
For more information on large format, iconic sites visit Out of Home International.
![blowUP Media - Manchester - Nike]( "Out of Home International")
Launching on the 20th May 2013, Manchester's 508m2 'Giant Poster' is the largest UK site past the borders of London, resting powerfully above the city's main bus terminus. The debut creative to be projected by the poster is Nike's latest promotional activity, which depicts the brand's sponsorship of the new England football kit.
Heavily dominated by a photograph of Manchester United's Danny Welbeck, who models the new England shirt, the vast artwork projects the words 'We make the shirt. You make it matter' across a key commuter and retail hub of the city. Standing as Nike's only outdoor exposure related to the campaign, the Manchester Piccadilly poster is a huge asset for the campaign and the city.blowUP Media MD, Katrin A Robertson, said: "By sponsoring something as cherished as the England football team, a big brand like Nike is looking to make a huge statement, using a Giant Poster allows them to do this – especially as there are few bigger than our new site in Manchester. Delivering big campaigns like this shows that Giant Posters can be both nimble and impactful."
For more information on large format, iconic sites visit Out of Home International.
