Its trailer is the most talked about of 2013, the full-length feature is to open the prestigious Cannes Film Festival today, and, for those local to London, The Great Gatsby is also taking over Oxford Circus tube station to coincide with the film's nationwide launch this week.
![Oxford Circus - Gatsby]( "Out of Home International")
Warner Bros began marketing The Great Gatsby an entire year before its scheduled theatrical release, ensuring that Baz Luhrmann's 3D spectacle would eclipse all cinematic competitors. And so it's only fitting that the much-hyped movie should receive impeccable advertising treatment for its opening week.
In true entertainment extravagance, Applied Media and CBS Outdoor have collaborated to implement a sprawling arrangement of floor graphics, wall coverings and billboard adverts, resulting in an immersive 360° wrap of the city's prime retail-oriented station. Out of home agency Kinetic are responsible for the campaign booking, with PHD planning the project. Applied Media business development director, Larry Walsh, said: "Within the tube network we are used to seeing advertisements on the vaulted walls and ceiling. With our versatile system, which was also adopted to create unmissable branding at this year’s BNY Mellon Boat Race, we can now complete the circle and help create a full 360° experience within the underground."
![Oxford Circus - Gatsby]( "Out of Home International")
![The Great Gatsby - set design]( "Out of Home International")
This 2013 adaptation of The Great Gatsby juxtaposes the 1925 F. Scott Fitzgerald novel with a contemporary soundtrack that includes Jay-Z, Lana del Ray and The XX, hoping to give the film a visceral quality that attacks from multiple angles. Subsequently, the decision to advertise the film through this innovative outdoor method is a certified way of luring audiences. Imitating the film's indulgent set design by Catherine Martin, the Underground wrap has transformed an iconic London site into a 1920s ballroom, encouraging commuters and tourists towards a number of theatres in the surrounding area.
Following last month's automotive takeover by TBWA/London and Manning Gottlieb OMD, Oxford Circus remains an unparalleled platform for showcasing retail and entertainment brands, positioned at the heart of London's leisure corridor of Oxford Street.
Warner Bros began marketing The Great Gatsby an entire year before its scheduled theatrical release, ensuring that Baz Luhrmann's 3D spectacle would eclipse all cinematic competitors. And so it's only fitting that the much-hyped movie should receive impeccable advertising treatment for its opening week.
In true entertainment extravagance, Applied Media and CBS Outdoor have collaborated to implement a sprawling arrangement of floor graphics, wall coverings and billboard adverts, resulting in an immersive 360° wrap of the city's prime retail-oriented station. Out of home agency Kinetic are responsible for the campaign booking, with PHD planning the project. Applied Media business development director, Larry Walsh, said: "Within the tube network we are used to seeing advertisements on the vaulted walls and ceiling. With our versatile system, which was also adopted to create unmissable branding at this year’s BNY Mellon Boat Race, we can now complete the circle and help create a full 360° experience within the underground."
This 2013 adaptation of The Great Gatsby juxtaposes the 1925 F. Scott Fitzgerald novel with a contemporary soundtrack that includes Jay-Z, Lana del Ray and The XX, hoping to give the film a visceral quality that attacks from multiple angles. Subsequently, the decision to advertise the film through this innovative outdoor method is a certified way of luring audiences. Imitating the film's indulgent set design by Catherine Martin, the Underground wrap has transformed an iconic London site into a 1920s ballroom, encouraging commuters and tourists towards a number of theatres in the surrounding area. Following last month's automotive takeover by TBWA/London and Manning Gottlieb OMD, Oxford Circus remains an unparalleled platform for showcasing retail and entertainment brands, positioned at the heart of London's leisure corridor of Oxford Street.