We know that waiting for buses can be difficult, we really do. Whether your local service is late, infrequent or it's just lonely at the bus stop, here are some roadside campaigns from all over the world, offering spectacular examples of how advertisers can stamp boredom straight out of the public spectrum.
As part of everybody's outdoor space, and with over 90% of the UK population living within 5 minutes of a bus route, bus shelter advertising is a useful way of implementing high-frequency coverage for your campaign. From residential to city-central neighbourhoods, bus shelters can be used to infiltrate a broad demographic or they can be geographically refined to focus on a specific audience.
1. GUARANA ANTARCTICA
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This Brazilian beverage company sponsors the country's football team, and so full-size football nets were distributed around Sao Paulo for the World Cup by advertising agency Duda Propaganda.
2. MCDONALDS
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Canadian agency Cossette West managed this campaign for global fast-food chain McDonald's, promoting the company's free coffee offer.
3. FISCH FRANKE
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Frankfurt restaurant Fisch Franke were promoted by German agency Publicis, using real fish and water to communicate the 'Fresh As Can Be' slogan.
4. LE LAIT
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Canadian milk brand Le Lait appointed Nolin BBDO to erect this conspicuous piece of marketing.
5. CALGARY ZOO
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Canada's Calgary Zoo constructed a scene of faux chaos, directing the public towards their wildlife hub with the help of Trigger Communications.
6. AUSTRALIA POST
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Managed by the Melbourne branch of M&C Saatchi, Australia Post created this campaign to encourage the public to make use of personalised mail.
7. IKEA
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No stranger to the advertising world, IKEA love to generate double takes across the public spectrum. This bus shelter is kitted out in the company's furniture, offering exasperated travellers a comfortable sofa break.
8. COCA COLA
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Turkey were lucky enough to have this Coca Cola campaign grace their streets, with bus shelters that are fitted with a fridge offering free Coca Cola, planned by Istanbul marketing agency McCann Erickson.
9. BEAUTIFY YOUR CITY
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Creative agency Colenso BBDO decided to pick up all the rubbish left around Auckland and throw it inside an Adshel, showing the public how much litter was being dropped.
10. JE*S JEANS
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Croatian advertising agency Bruceta & Zinic planned this simple but amusing advert for fashion brand Je*s Jeans, tricking the public into exposing their rears in order to convince them to buy Je*s clothing.
As part of everybody's outdoor space, and with over 90% of the UK population living within 5 minutes of a bus route, bus shelter advertising is a useful way of implementing high-frequency coverage for your campaign. From residential to city-central neighbourhoods, bus shelters can be used to infiltrate a broad demographic or they can be geographically refined to focus on a specific audience.
1. GUARANA ANTARCTICA
This Brazilian beverage company sponsors the country's football team, and so full-size football nets were distributed around Sao Paulo for the World Cup by advertising agency Duda Propaganda.
2. MCDONALDS
Canadian agency Cossette West managed this campaign for global fast-food chain McDonald's, promoting the company's free coffee offer.
3. FISCH FRANKE
Frankfurt restaurant Fisch Franke were promoted by German agency Publicis, using real fish and water to communicate the 'Fresh As Can Be' slogan.
4. LE LAIT
Canadian milk brand Le Lait appointed Nolin BBDO to erect this conspicuous piece of marketing.
5. CALGARY ZOO
Canada's Calgary Zoo constructed a scene of faux chaos, directing the public towards their wildlife hub with the help of Trigger Communications.
6. AUSTRALIA POST
Managed by the Melbourne branch of M&C Saatchi, Australia Post created this campaign to encourage the public to make use of personalised mail.
7. IKEA
No stranger to the advertising world, IKEA love to generate double takes across the public spectrum. This bus shelter is kitted out in the company's furniture, offering exasperated travellers a comfortable sofa break.
8. COCA COLA
Turkey were lucky enough to have this Coca Cola campaign grace their streets, with bus shelters that are fitted with a fridge offering free Coca Cola, planned by Istanbul marketing agency McCann Erickson.
9. BEAUTIFY YOUR CITY
Creative agency Colenso BBDO decided to pick up all the rubbish left around Auckland and throw it inside an Adshel, showing the public how much litter was being dropped.
10. JE*S JEANS
Croatian advertising agency Bruceta & Zinic planned this simple but amusing advert for fashion brand Je*s Jeans, tricking the public into exposing their rears in order to convince them to buy Je*s clothing.