A leading UK outdoor media owner has opened up its London digital network to provide brands and businesses with the opportunity to display their social content directly onto out of home formats.
Exterion Media has partnered with a startup called Tint to bring branded social media adverts to digital outdoor screens, as well as in stores and on mobile devices.
Tint, which has been founded in San Francisco, is able to transform digital out of home media spots into working social content feeds which allow brands to post updates, promote events or advertise in real time.
The software enables businesses to draw content from across 13 different social media platforms, including Facebook, Twitter and Instagram, on their own personal 'Tint feed.' The link for this feed is then sent to Exterion who displays the content across outdoor media platforms.
In an interview with Campaign Magazine, director of partnerships at Exterion Dan Cresta, said:
Chosen out of home sites for the new initiative include several spots on the London Underground, the National Rail network and the famous Westfield London shopping centre.
Exterion Media has partnered with a startup called Tint to bring branded social media adverts to digital outdoor screens, as well as in stores and on mobile devices.
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The software enables businesses to draw content from across 13 different social media platforms, including Facebook, Twitter and Instagram, on their own personal 'Tint feed.' The link for this feed is then sent to Exterion who displays the content across outdoor media platforms.
In an interview with Campaign Magazine, director of partnerships at Exterion Dan Cresta, said:
"Immediacy is a key benefit as it can allow brands to deliver current and relevant content to different moments, environments and audiences; however this partnership also gives brands the opportunity to surface content and opinions of brand advocates across a range of dynamic feeds to create branded led content with a human touch."
Chosen out of home sites for the new initiative include several spots on the London Underground, the National Rail network and the famous Westfield London shopping centre.