There's nothing better than an out of home advertising campaign that thinks outside the box - especially one that you can eat, too. Last week shoppers at London's Shepherd's Bush Westfield shopping centre were treated to some moreish marketing thanks to snack brand Nakd, who set up an edible billboard made up of its healthy fruit and nut bars.
![Nakd London advertising OOH edible]( "Edible Out of Home: Nakd's London Billboard")
The 'Find Your Fave' campaign aimed to showcase the variety of Nakd products available while positioning them as quick, healthy and convenient snacks. It offered Londoners the chance to take a product for free from a range of different flavours and styles.
Nakd, which was created by Natural Balance Foods, set up shop just outside of the busy shopping centre with the snack bars spelling out "Find Your Fave." The campaign is also being executed across social media through the #FindYourFave hashtag, which is being used across Facebook, Twitter and Instagram.
![Nakd OOH Advertising London]( "Nakd Edible Billboard in London")
Other advertising formats, including print and traditional out of home, will also accompany the edible billboard stunt - and will probably last a bit longer, too!
This is the latest example of food and brink brands bringing their campaigns to life through this edible approach - earlier in the year Coca-Cola attracted attention in the US through their drinkable billboard campaign, whilst Carlsberg dispensed lager for thirsty passers-by from out of home ad in London.
The 'Find Your Fave' campaign aimed to showcase the variety of Nakd products available while positioning them as quick, healthy and convenient snacks. It offered Londoners the chance to take a product for free from a range of different flavours and styles.
Nakd, which was created by Natural Balance Foods, set up shop just outside of the busy shopping centre with the snack bars spelling out "Find Your Fave." The campaign is also being executed across social media through the #FindYourFave hashtag, which is being used across Facebook, Twitter and Instagram.
Other advertising formats, including print and traditional out of home, will also accompany the edible billboard stunt - and will probably last a bit longer, too!
This is the latest example of food and brink brands bringing their campaigns to life through this edible approach - earlier in the year Coca-Cola attracted attention in the US through their drinkable billboard campaign, whilst Carlsberg dispensed lager for thirsty passers-by from out of home ad in London.