Manchester's Printworks Goes Digital with Full-Motion Screen

This week saw Ocean unveil its impressive new digital advertising screen on the site of Manchester’s Printworks building.

The Printworks is pretty iconic in Manchester. Personally, I use it regularly as a reference point to support my terrible direction-giving abilities. To others it’s the go-to place for a meal or the cinema. According to Wikipedia, The Printworks is an urban entertainment venue offering a cinema, clubs and eateries.

This makes the Printworks the ideal place to host the city’s latest screen screen, which at 13.44 x 7.68m screen dominates the side of the building.

Close to Harvey Nichols and Selfridges, the new Printworks screen is ideal for targeting ABC1 consumers, including the affluent retail market, those with lavish lifestyles, career climbers and the city sophisticates. Ocean’s website reveals the spot as generating 916,923 impacts per fortnight and the audience demographics as being a 50/50 gender split, with 52% of audiences falling into the ABC1 category.

Samsung has been the first brand to take up the digital OOH offering, and we predict many more being hot to follow in their footsteps.  

Out of home advertising remains one of the UK’s leading formats, with 7 out of 10 people being able to recall an outdoor ad that they’ve seen or heard in the last month.

As for Manchester, it’s been reported as being the fastest growing tech city, with revenues increasing 74 per cent year-on-year. This latest, impressive addition to the city’s growing collection of digital screens is just one of example of how Manchester is blazing a trail with advertising innovation.

Want to know more about the digital outdoor options available in your city? Get in touch!